Ogilvy called upon Third Story to help Ford reveal the all new Explorer - but for the first time ever - an automotive company would be revealing the car through a video on Facebook. Today it’s common to see a  launch/reveal video from an automotive company for new models, however in 2012 it was groundbreaking and we were happy to be a part of it.

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Through a series of interviews with the head designers and project leads, we were able to humanize an iconic brand and show how much blood, sweat and cheers went into this substantial redesign of the all new Explorer.